Bootleg Is Better
Having grown up in the 90s, Avi Friedman, better known as Avi Gold, took an interest in street culture having been influenced by his older brother, spending time in downtown Toronto and travelling through Europe. It was the exposure to a broad variety of sources such as magazines, mixtapes, skateboarding videos, and rap videos that opened his eyes to a whole other world of existence. His interest in these things lead him to creating Bootleg is Better. 

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