The word Diadora comes from the greek διὰ δωρέα “dia-dorea” Which means “to share gifts and honors”. Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy. Like Diadora, the athletes that wear their shoes are the champions of yesterday, today and tomorrow. Diadora does not boast a fabricated history, but a story of authenticity... a legitimate tale of a family business that started in Italy, grew in Italy, and is still proud to be manufacturing in Italy.