Energy Boost Concepts
The Boston-based retailer Concepts presents its take on the first adidas model to have featured BOOST technology, the Energy Boost.
This irreverent new interpretation alludes to both classic sporting colorways and the infamous Chinatown massage parlors of Concepts’ hometown. At first glance, their take on the Energy Boost draws on the sporting heritage of adidas’ iconic tennis shoes, the brilliant white base and green accenting calling to mind the famous adidas Stan Smith model in its original colorway. The athletics club mood is further enhanced by the use of a towelling-effect Primeknit. As with many of Concepts’ shoe collaborations however, the shoe is also a tribute to their own local, New England heritage. For this Energy Boost, that means subtle nods to the infamous massage parlours found in Boston’s Chinatown places that one might also associate with towelling. The sporting green accents, most noticeable on the three stripes and marbled outsole, are rendered in an opulent jade tone often found decorating the parlors. It is a further blurring between pristine sports performance and gritty urban experience that results in a deceptively intriguing lifestyle version of the Energy Boost.• Primeknit upper
• Jade terry cloth texture lining
• Marbled translucent TPU cage with jade 3-Stripes
• Marbled jade Continental outsole
• BOOST cushioning