This season, Alife, a long-term member of the adidas Consortium family returns to the fold for the first time since 2017.
An ever-constant passion of cultivating a global streetwear culture, provided the springboard for Alife’s fresh take on the adidas Nizza Hi. Originally released in 1975, the vulcanized canvas shoe is a lasting icon from a time when sporting footwear – and indeed often the sports themselves – were approached in more stripped back, ‘let’s get to it’ fashion. Today, the NIzza Hi is lauded for its minimalist, versatile aesthetic and Alife brings their own character to the shoe while maintaining the qualities that have made the shoe endure for so many years. While the brand’s oversized logo is applied as a pad print on the outside of each foot (as opposed to the traditional heel position), all other elements of the shoe – from the canvas uppers and rubber midsole to the heel tab and the laces – are rendered in monochrome, brilliant white. Minimal detailing such as the dates of Alife’s inception and current year on each of the toe-caps, branded laces and the no-frills Alife logo make for an understated, easy to wear rendition of this style.
The shoe also comes with specially-created TPU wristbands, which can either be worn around the wrist or over the actual shoes themselves.