Norse Projects Campus 80s PK "Layers"
Norse Projects is among the labels responsible for putting Scandinavia on the international style map. Since launching in 2004, the Copenhagen-based brand has focused on both casual and performance clothing, but here - in a collaboration with adidas Consortium - it turns its attention to footwear.
Using the Terrex - an outdoor pursuits-focused model - and Campus 80s - a lifestyle classic - as templates, Norse Projects has created “Layers” - a sneaker pack influenced heavily by the natural surroundings in its native Denmark.
The small, Danish islands of Fur and Møn are known - in geological circles - for the rock formations visible on their coastal cliffs. The cliffs reveal a cross-section of layers of different rock types compressed over many thousands years, and the Campus 80s is styled on the darker asphalt often found near the surface of the rock formations. Also comprised of a series of layers, the grey accents and textured Primeknit upper serve to create a superb, ultra low-key casual shoe.
• Primeknit upper with abrasion-resistant welding
• Flexible neoprene tongue construction
• Lace loops for enhanced stability and flexibility
• Co-branded tongue labels
• Co-branded insoles
• Classic Campus outsole