Overkill x Fruition EQT Lacing ADV Women's

by adidas Consortium


adidas Consortium unveils its first female-exclusive Sneaker Exchange between retailers Overkill and Fruition. The pack takes the EQT Lacing and the Tubular Doom and portrays them in a fresh light. Fruition and Overkill discussed use of tweed in iconic French couture, determining to express this through colorway and fabric choices for their collaborative design. Further, both partners communicated a strong desire to create footwear that articulates rebellion, individuality and empowerment. The overall aim was to juxtapose high fashion with the energy of modern womanhood.

The EQT Lacing is constructed using plush velour with a translucent outsole. Its satin finish implies femininity and the overall model captures the rebelliousness the partners strived for.

• D
usty pink coloured stretch velour upper
• Holographic material inlay
• Black tumbled leather overlay at heel
• Dusty pink/white lace-straps
• Co-branded satin tongue labels
• Co-branded leather insoles
• EVA midsole with integrated 3-Stripes detailing
• Translucent outsole
• Flat cotton laces
• Sizes are in US Women's